我的免费的应用程序已经收到了许多积极的评价,并具有4.5星级在Android Market,但活跃的安装率小于40%,这意味着超过一半谁下载它的人将其卸载。
My free app has received many positive reviews and has a 4.5 star rating on the Android Market, but the active install rate is less than 40%, meaning more than half the people who download it uninstall it.
这是正常的吗?我会假设一个高度评价的应用程序将有接近100%的安装率。
Is this normal? I would assume a highly-rated app would have closer to 100% install rate.
好像有来自谷歌对此没有官方数据,但我没有找到这个讨论:
It seems like there is no official data from Google about this, but I did find this discussion:
下面是从几友好开发商所收集的数据的估计值。
Here is an estimate from data collected from a few friendly developers.
最好的或基本 - 〜十几个免费的应用程序,有75%以上的保留率 - 〜100免费应用程序,有50%以上的保留率
The best or essential - ~ dozen free apps, have a retention ratio above 75% - ~ 100 free apps, have a retention ratio above 50%
休息保持低于50%,在第一个月和平均后在约〜30%。
Rest stay below 50% after the first month and average at around ~30%.
付费应用以不同的方式,原因很明显工作。
Paid apps work in a different way for obvious reasons.
Android市场讨论